New Do-It-Yourself Market Research Guide

Market research reports on the web often come with a hefty price tag. Dewey’s new subject guide, Market Research – DIY Resources, shows how researchers can mine market information from databases freely available to MIT users. The guide highlights sources for:

  • developing industry overviews,
  • analyzing markets, and
  • understanding the competitive environment.

It also includes access to several off-the-shelf sources of market research reports such as Gartner, Jupiter, and Euromonitor.