More market research!

The MIT Libraries have upgraded our subscription to eMarketer, a database of market research and trend analysis on Internet, e-business, online and mobile marketing, media and emerging technologies. In addition to eMarketer’s compilation of statistics and data on Internet use and markets, MIT users now can access its archive of over 70 market research reports and new titles to be added each month. This resource will be especially useful for people interested in mobile and interactive marketing, trends in Internet and media use, and e-business development.

Access eMarketer via Vera or its shortcut URL: // .