New Additions to the MIT Libraries: Marketing http://libraries.mit.edu New Additions to the MIT Libraries: Marketing en http://libraries.mit.edu/img/dome/gray-on-white.gif Domesticating the world :African consumerism and the genealogies of globalizationhttp://library.mit.edu/F?func=direct&l_base=&doc_number=001489805Prestholdt, Jeremy.Dewey Library - STACK HF5415.33.A354.P74 2008Sun, 20 Jul 2008 09:47:49 EDT Product development :a structured approach to consumer product development, design, and manufacturehttp://library.mit.edu/F?func=direct&l_base=&doc_number=001487671Dewey Library - STACK HF5415.153.P7484 2008Sun, 20 Jul 2008 09:47:49 EDT Analysis for marketing planninghttp://library.mit.edu/F?func=direct&l_base=&doc_number=001487667Lehmann, Donald R.Dewey Library - STACK HF5415.13.L395 2008Sun, 20 Jul 2008 09:47:49 EDT Professional writing :the complete guide for business, industry and IThttp://library.mit.edu/F?func=direct&l_base=&doc_number=001477551Marsen, Sky.Dewey Library - STACK HF5718.3.M37 2007Sun, 20 Jul 2008 09:47:49 EDT Problems in marketing :applying key concepts and techniqueshttp://library.mit.edu/F?func=direct&l_base=&doc_number=001496234Moutinho, Luiz.Dewey Library - STACK HF5415.M67 2008Sun, 20 Jul 2008 09:47:49 EDT Brand busters :7 common mistakes marketers make : lessons from the world of technical and scientific productshttp://library.mit.edu/F?func=direct&l_base=&doc_number=001488751Wirthwein, Chris.Dewey Library - IMPLS HF5415.1255.W57 2008Sun, 20 Jul 2008 09:47:49 EDT Brand meaninghttp://library.mit.edu/F?func=direct&l_base=&doc_number=001497473Batey, Mark.Dewey Library - STACK HF5415.1255.B39 2008Sun, 20 Jul 2008 09:47:49 EDT Kellogg on advertising and media :the kellogg school of managementhttp://library.mit.edu/F?func=direct&l_base=&doc_number=001500126Dewey Library - STACK HF5826.5.K46 2008Sun, 20 Jul 2008 09:47:49 EDT Successful direct marketing methods :interactive, database, and customer-based marketing for digital agehttp://library.mit.edu/F?func=direct&l_base=&doc_number=001484394Stone, Bob, 1918-Dewey Library - STACK HF5415.122.S76 2008Sun, 20 Jul 2008 09:47:49 EDT Exotic preferences :behavioral economics and human motivationhttp://library.mit.edu/F?func=direct&l_base=&doc_number=001475573Loewenstein, George.Dewey Library - STACK HF5415.32.L689 2007Sun, 20 Jul 2008 09:47:49 EDT Downtown ladies :informal commercial importers, a Haitian anthropologist, and self-making in Jamaicahttp://library.mit.edu/F?func=direct&l_base=&doc_number=001492412Ulysse, Gina A.Hayden Library - STACK HF5459.J25.U59 2007Sun, 20 Jul 2008 09:47:49 EDT Marketing revealed :challenging the mythshttp://library.mit.edu/F?func=direct&l_base=&doc_number=001488749Burgers, Willem.Dewey Library - IMPLS HF5415.B772 2008Sun, 20 Jul 2008 09:47:49 EDT Emotions, advertising and consumer choicehttp://library.mit.edu/F?func=direct&l_base=&doc_number=001487545Hansen, Flemming.Dewey Library - STACK HF5415.32.H37 2007Sun, 20 Jul 2008 09:47:49 EDT Marketing the e-businesshttp://library.mit.edu/F?func=direct&l_base=&doc_number=001496237Harris, Lisa, 1968-Dewey Library - STACK HF5415.1265.H376 2008Sun, 20 Jul 2008 09:47:49 EDT The language of success :business writing that informs, persuades, and gets resultshttp://library.mit.edu/F?func=direct&l_base=&doc_number=001488750Sant, Tom.Dewey Library - IMPLS HF5718.3.S26 2008Sun, 20 Jul 2008 09:47:49 EDT A framework for marketing managementhttp://library.mit.edu/F?func=direct&l_base=&doc_number=001498506Kotler, Philip.Dewey Library - STACK HF5415.13.K636 2009Sun, 20 Jul 2008 09:47:49 EDT The perfect salesforce :the 6 best practices of the world's best sales teamshttp://library.mit.edu/F?func=direct&l_base=&doc_number=001492959Gatehouse, Derek.Dewey Library - STACK HF5438.25.G38 2008Sun, 20 Jul 2008 09:47:49 EDT Performing consumers :global capital and its theatrical seductionshttp://library.mit.edu/F?func=direct&l_base=&doc_number=001488307Wickstrom, Maurya.Hayden Library - STACK HF5429.W514 2006Sun, 20 Jul 2008 09:47:49 EDT Branding New York :how a city in crisis was sold to the worldhttp://library.mit.edu/F?func=direct&l_base=&doc_number=001494410Greenberg, Miriam.Rotch Library - STACK HF5827.6.G74 2008Sun, 20 Jul 2008 09:47:49 EDT Managing customers for profit :strategies to increase profits and build loyaltyhttp://library.mit.edu/F?func=direct&l_base=&doc_number=001488745Kumar, V., 1957-Dewey Library - STACK HF5415.5.K863 2008Sun, 20 Jul 2008 09:47:49 EDT The rise of brandshttp://library.mit.edu/F?func=direct&l_base=&doc_number=001484827Moor, Liz.Dewey Library - STACK HF5415.1255.M66 2007Sun, 20 Jul 2008 09:47:49 EDT Service chain management :technology innovation for the service businesshttp://library.mit.edu/F?func=direct&l_base=&doc_number=001492427Dewey Library - STACK HF5415.5.S46 2008Sun, 20 Jul 2008 09:47:49 EDT In search of a new logic for marketing :foundations of contemporary theoryhttp://library.mit.edu/F?func=direct&l_base=&doc_number=001501277Grönroos, Christian, 1947-Dewey Library - STACK HF5415.G755 2007Sun, 20 Jul 2008 09:47:49 EDT Strategic marketing and the future of consumer behaviour :introducing the virtual guardian angelhttp://library.mit.edu/F?func=direct&l_base=&doc_number=001493287Poiesz, Theo.Dewey Library - STACK HF5415.13.P64 2007Sun, 20 Jul 2008 09:47:49 EDT Imaging in advertising :verbal and visual codes of commercehttp://library.mit.edu/F?func=direct&l_base=&doc_number=001488228Johnson, Fern L.Hayden Library - STACK HF5821.J64 2008Sun, 20 Jul 2008 09:47:49 EDT The Sage handbook of advertisinghttp://library.mit.edu/F?func=direct&l_base=&doc_number=001484313Dewey Library - STACK HF5823.S17 2007Sun, 20 Jul 2008 09:47:49 EDT Marketing strategies :a contemporary approach.http://library.mit.edu/F?func=direct&l_base=&doc_number=001484396Ranchhod, Ashok.Dewey Library - STACK HF5415.R3217 2007Sun, 20 Jul 2008 09:47:49 EDT How to price :a guide to pricing techniques and yield managementhttp://library.mit.edu/F?func=direct&l_base=&doc_number=001496238Shy, Oz.Dewey Library - STACK HF5416.5.S549 2008Sun, 20 Jul 2008 09:47:49 EDT Hooplahttp://library.mit.edu/F?func=direct&l_base=&doc_number=001408406Berger, Warren.Rotch Library - STACK HF6181.C757.B47 2006Sun, 20 Jul 2008 09:47:49 EDT Practical pricing for resultshttp://library.mit.edu/F?func=direct&l_base=&doc_number=001498500Ruskin-Brown, Ian.Dewey Library - STACK HF5416.5.R87 2008Sun, 20 Jul 2008 09:47:49 EDT The green marketing manifestohttp://library.mit.edu/F?func=direct&l_base=&doc_number=001487669Grant, John, 1964-Dewey Library - STACK HF5413.G722 2007Sun, 20 Jul 2008 09:47:49 EDT Conjoint measurement :methods and applicationshttp://library.mit.edu/F?func=direct&l_base=&doc_number=001484401Dewey Library - STACK HF5415.15.C655 2007Sun, 20 Jul 2008 09:47:49 EDT Note on the proceedings :Tripartite Meeting on the Social and Labour Implications of the Increased Use of Advanced Retail Technologies : Geneva, 18-20 September 2006http://library.mit.edu/F?func=direct&l_base=&doc_number=001404131Tripartite Meeting on the Social and Labour Implications of the Increased Use of Advanced Retail TecDewey Library - STACK HF5429.S63 2006aSun, 20 Jul 2008 09:47:49 EDT Greater good :how good marketing makes for better democracyhttp://library.mit.edu/F?func=direct&l_base=&doc_number=001488991Quelch, John A.Dewey Library - STACK HF5415.Q38 2007Sun, 20 Jul 2008 09:47:49 EDT Advertising and new mediahttp://library.mit.edu/F?func=direct&l_base=&doc_number=001488977Spurgeon, Christina.Dewey Library - IMPLS HF6146.I58.S68 2007Sun, 20 Jul 2008 09:47:49 EDT Advertising and satirical culture in the Romantic periodhttp://library.mit.edu/F?func=direct&l_base=&doc_number=001492406Strachan, John (John R.)Hayden Library - STACK HF5813.G7.S77 2007Sun, 20 Jul 2008 09:47:49 EDT Marketing managementhttp://library.mit.edu/F?func=direct&l_base=&doc_number=001496236Kotler, Philip.Dewey Library - STACK HF5415.13.K64 2009Sun, 20 Jul 2008 09:47:49 EDT The satisfied customer :winners and losers in the battle for buyer preferencehttp://library.mit.edu/F?func=direct&l_base=&doc_number=001484400Fornell, Claes.Dewey Library - STACK HF5415.335.F67 2007Sun, 20 Jul 2008 09:47:49 EDT Managing quality :integrating the supply chainhttp://library.mit.edu/F?func=direct&l_base=&doc_number=001480897Foster, S. Thomas.Dewey Library - STACK HF5415.157.F67 2007Sun, 20 Jul 2008 09:47:49 EDT Madison Avenue and the color line :African Americans in the advertising industryhttp://library.mit.edu/F?func=direct&l_base=&doc_number=001487267Chambers, Jason.Dewey Library - STACK HF5813.U6.C46 2008Sun, 20 Jul 2008 09:47:49 EDT Handbook of consumer psychologyhttp://library.mit.edu/F?func=direct&l_base=&doc_number=001492418Dewey Library - STACK HF5415.32.H363 2008Sun, 20 Jul 2008 09:47:49 EDT Business communication :process & producthttp://library.mit.edu/F?func=direct&l_base=&doc_number=001498507Guffey, Mary Ellen.Dewey Library - STACK HF5718.3.G838 2008Sun, 20 Jul 2008 09:47:49 EDT RFID for the optimization of business processeshttp://library.mit.edu/F?func=direct&l_base=&doc_number=001504862Hansen, Wolf-Rüdiger.Dewey Library - STACK HF5416.H3613 2008Sun, 20 Jul 2008 09:47:49 EDT 30 second seduction :how advertisers lure women through flattery, flirtation, and manipulationhttp://library.mit.edu/F?func=direct&l_base=&doc_number=001496618Gardner, Andrea.Hayden Library - WSRR HF5415.33.U6.G34 2008Sun, 20 Jul 2008 09:47:49 EDT Experimental auctions :methods and applications in economic and marketing researchhttp://library.mit.edu/F?func=direct&l_base=&doc_number=001488746Lusk, Jayson.Dewey Library - STACK HF5476.L87 2007Sun, 20 Jul 2008 09:47:49 EDT Global product :strategy, product lifecycle management and the billion customer questionhttp://library.mit.edu/F?func=direct&l_base=&doc_number=001475575Stark, John, 1948-Dewey Library - STACK HF5415.155.S72 2007Sun, 20 Jul 2008 09:47:49 EDT Marketing green buildings :guide for engineering, construction and architecturehttp://library.mit.edu/F?func=direct&l_base=&doc_number=001488533Yudelson, Jerry.Rotch Library - STACK HF5413.Y83 2006Sun, 20 Jul 2008 09:47:49 EDT Provocateur :images of women and minorities in advertisinghttp://library.mit.edu/F?func=direct&l_base=&doc_number=001487632Cortese, Anthony Joseph Paul.Hayden Library - WSRR HF5823.C5977 2008Sun, 20 Jul 2008 09:47:49 EDT Lived experiences of public consumption :encounters with value in marketplaces on five continentshttp://library.mit.edu/F?func=direct&l_base=&doc_number=001500129Dewey Library - STACK HF5470.L58 2008Sun, 20 Jul 2008 09:47:49 EDT Branded male :marketing to menhttp://library.mit.edu/F?func=direct&l_base=&doc_number=001495286Tungate, Mark, 1967-Hayden Library - STACK HF5415.1255.T86 2008Sun, 20 Jul 2008 09:47:49 EDT Handbook of consumer finance researchhttp://library.mit.edu/F?func=direct&l_base=&doc_number=001492417Dewey Library - STACK HF5415.32.H362 2008Sun, 20 Jul 2008 09:47:49 EDT Children and consumer culture in American society :a historical handbook and guidehttp://library.mit.edu/F?func=direct&l_base=&doc_number=001487668Dewey Library - STACK HF5415.33.U6.C53 2008Sun, 20 Jul 2008 09:47:49 EDT Rethinking marketing :the entrepreneurial imperativehttp://library.mit.edu/F?func=direct&l_base=&doc_number=001498505Schindehutte, Minet.Dewey Library - STACK HF5415.S326 2009Sun, 20 Jul 2008 09:47:49 EDT The best service is no service :how to liberate your customers from customer service, keep them happy, and control costshttp://library.mit.edu/F?func=direct&l_base=&doc_number=001496233Price, Bill, 1950-Dewey Library - STACK HF5415.335.P75 2008Sun, 20 Jul 2008 09:47:49 EDT Personality not included :why companies lose their authenticity--and how great brands get it backhttp://library.mit.edu/F?func=direct&l_base=&doc_number=001504856Bhargava, Rohit.Dewey Library - IMPLS HF5415.1255.B47 2008Sun, 20 Jul 2008 09:47:49 EDT Sales blazers :8 goal-shattering strategies from the world's top sales leadershttp://library.mit.edu/F?func=direct&l_base=&doc_number=001498501Cook, Mark, 1967-Dewey Library - STACK HF5438.4.C664 2008Sun, 20 Jul 2008 09:47:49 EDT Advances in life cycle engineering for sustainable manufacturing businesses :proceedings of the 14th CIRP Conference on Life Cycle Engineering, Waseda University, Tokyo, Japan, June 11th-13th, 2007http://library.mit.edu/F?func=direct&l_base=&doc_number=001487511CIRP International Conference on Life Cycle Engineering (14th : 2007 : Waseda University)Barker Library - STACK CDROM HF5415.155.C57 2007Sun, 20 Jul 2008 09:47:49 EDT International direct marketing :principles, best practices, marketing factshttp://library.mit.edu/F?func=direct&l_base=&doc_number=001487672Dewey Library - STACK HF5415.126.I576 2007Sun, 20 Jul 2008 09:47:49 EDT Marketing discourse :a critical perspectivehttp://library.mit.edu/F?func=direct&l_base=&doc_number=001494427Skålén, Per.Dewey Library - STACK HF5415.S539 2008Sun, 20 Jul 2008 09:47:49 EDT The 7 triggers to yes :the new science behind influencing people's decisionshttp://library.mit.edu/F?func=direct&l_base=&doc_number=001488748Granger, Russell H.Dewey Library - IMPLS HF5718.G73 2008Sun, 20 Jul 2008 09:47:49 EDT A master class in brand planning :the timeless works of Stephen Kinghttp://library.mit.edu/F?func=direct&l_base=&doc_number=001487268King, Stephen, 1931-Dewey Library - STACK HF5415.1255.K56 2007Sun, 20 Jul 2008 09:47:49 EDT Marketing through search optimization :how people search and how to be found on the Webhttp://library.mit.edu/F?func=direct&l_base=&doc_number=001487544Michael, Alex.Dewey Library - STACK HF5415.1265.M534 2008Sun, 20 Jul 2008 09:47:49 EDT The undermining of beliefs in the autonomy and rationality of consumershttp://library.mit.edu/F?func=direct&l_base=&doc_number=001488245O'Shaughnessy, John.Dewey Library - STACK HF5415.32.O745 2008Sun, 20 Jul 2008 09:47:49 EDT Key account plans :the practitioners' guide to profitable planninghttp://library.mit.edu/F?func=direct&l_base=&doc_number=001488747Ryals, Lynette.Dewey Library - STACK HF5438.8.K48.R93 2008Sun, 20 Jul 2008 09:47:49 EDT Handbook of new product development managementhttp://library.mit.edu/F?func=direct&l_base=&doc_number=001491805Dewey Library - STACK HF5415.153.H365 2008Sun, 20 Jul 2008 09:47:49 EDT Business improvement districts and the shape of American citieshttp://library.mit.edu/F?func=direct&l_base=&doc_number=001489801Mitchell, Jerry, 1956-Rotch Library - STACK HF5429.3.M58 2008Sun, 20 Jul 2008 09:47:49 EDT Marketing ethicshttp://library.mit.edu/F?func=direct&l_base=&doc_number=001495889Brenkert, George G.Dewey Library - STACK HF5415.B637 2008Sun, 20 Jul 2008 09:47:49 EDT Brick & mortar shopping in the 21st centuryhttp://library.mit.edu/F?func=direct&l_base=&doc_number=001482477Dewey Library - STACK HF5415.32.C653 2006Sun, 20 Jul 2008 09:47:49 EDT Trust in market relationshipshttp://library.mit.edu/F?func=direct&l_base=&doc_number=001493289Castaldo, Sandro, 1965-Dewey Library - STACK HF5415.C28813 2007Sun, 20 Jul 2008 09:47:49 EDT