New Additions to the MIT Libraries: Marketing http://libraries.mit.edu/help/rss/barton/ New Additions to the MIT Libraries: Marketing en http://libraries.mit.edu/img/dome/gray-on-white.gif New Additions to the MIT Libraries: Marketing http://libraries.mit.edu/help/rss/barton/ The art of woo: using strategic persuasion to sell your ideas / G. Richard Shell & Mario Moussahttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001693116Dewey Library - STACK HF5438.25.S48 2007Sun, 8 Nov 2009 06:24:05 ESThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001693116 Tactical transparency: how leaders can leverage social media to maximize value and build their brand / Shel Holtz, John C. Havens ; foreword by Lynne D. Johnsonhttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001541340Dewey Library - STACK HF5415.5.H585 2009Sun, 25 Oct 2009 06:46:12 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001541340 Humor in the advertising business: theory, practice, and wit / Fred K. Beardhttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001469477Dewey Library - STACK HF5821.B37 2008Sun, 25 Oct 2009 06:46:12 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001469477 Globalizing ideal beauty: how female copywriters of the J. Walter Thompson Advertising Agency redefined beauty for the twentieth century / Denise H. Suttonhttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001690020Dewey Library - STACK HF5805.S87 2009Sun, 25 Oct 2009 06:46:12 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001690020 Business-to-business brand management: theory, research and executive case study exercises / edited by Mark S. Glynn, Arch G. Woodsidehttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001687033Dewey Library - STACK HF5410.A36 v.15Sun, 25 Oct 2009 06:46:12 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001687033 The political economy of consumer behaviour: contesting consumption / Bruce Pietrykowskihttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001690036Dewey Library - STACK HF5415.32.P568 2009Sun, 25 Oct 2009 06:46:12 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001690036 Essentials of contemporary advertising / William F. Arens, David H. Schaefer, Michael Weigoldhttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001687240Dewey Library - STACK HF5821.A74 2009Sun, 4 Oct 2009 06:23:49 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001687240 Sensory marketing / Bertil Hultén, Niklas Broweus, Marcus van Dijkhttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001669283Dewey Library - STACK HF5415.H86 2009Sun, 27 Sep 2009 06:26:55 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001669283 Interpreting consumer choice: the behavioral perspective model / Gordon R. Foxallhttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001688871Dewey Library - STACK HF5415.32.F686 2010Sun, 27 Sep 2009 06:26:55 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001688871 Beyond Hofstede: culture frameworks for global marketing and management / edited by Cheryl Nakatahttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001688864Dewey Library - STACK HF5415.B4455 2009Sun, 27 Sep 2009 06:26:55 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001688864 GIS tutorial for marketing / Fred L. Millerhttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001685331Rotch Library - GIS HF5415.125.M55 2007Sun, 20 Sep 2009 06:25:13 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001685331 The gort cloud: the invisible force powering today's most visible green brands / Richard Seireeni ; with Scott Fieldshttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001657797Dewey Library - STACK HF5413.S45 2008Sun, 13 Sep 2009 06:31:30 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001657797 Taming the search-and-switch customer: earning customer loyalty in a compulsion-to-compare world / Jill Griffinhttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001669146Dewey Library - STACK HF5415.5.G7533 2009Sun, 13 Sep 2009 06:31:30 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001669146 Indifference pricing: theory and applications / edited by René Carmonahttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001551803Dewey Library - STACK HF5416.5.I53 2009Sun, 13 Sep 2009 06:31:30 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001551803 Building routes to customers: proven strategies for profitable growth / Peter Raulerson, Jean-Claude Malraison, Antoine Leboyerhttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001669142Dewey Library - STACK HF5415.5.R38 2009Sun, 13 Sep 2009 06:31:30 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001669142 Online communities handbook: building your business and brand on the Web / by Anna Buss, Nancy Strausshttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001669145Dewey Library - STACK HF5415.1265.B88 2009Sun, 13 Sep 2009 06:31:30 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001669145 Web-based green products life cycle management systems: reverse supply chain utilization / Hsiao-Fan Wang [editor]http://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001548379Dewey Library - STACK HF5413.W43 2009Sun, 13 Sep 2009 06:31:30 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001548379 Inside the mind of the shopper: the science of retailing / Herb Sorensenhttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001669325Dewey Library - STACK HF5429.S5937 2009Sun, 13 Sep 2009 06:31:30 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001669325 Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editorshttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001669267Dewey Library - STACK HF5415.55.H357 2009Sun, 13 Sep 2009 06:31:30 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001669267 How to tell anyone anything: breakthrough techniques for handling difficult conversations at work / Richard S. Gallagherhttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001669324Dewey Library - IMPLS HF5718.G347 2009Sun, 13 Sep 2009 06:31:30 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001669324 Strategic advertising management / Larry Percy, Richard Elliotthttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001657798Dewey Library - STACK HF5438.5.P475 2009Sun, 13 Sep 2009 06:31:30 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001657798 The four pillars of profit-driven marketing: how to maximize creativity, accountability, and ROI / Leslie H. Moeller and Edward C. Landry ; with Theodore Kinnihttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001657801Dewey Library - STACK HF5415.13.M59 2009Sun, 13 Sep 2009 06:31:30 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001657801 Key concepts in marketing / Jim Blythehttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001669144Dewey Library - STACK HF5415.B4852 2009Sun, 13 Sep 2009 06:31:30 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001669144 The retail revolution: how Wal-Mart created a brave new world of business / Nelson Lichtensteinhttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001669281Dewey Library - STACK HF5429.215.U6 L53 2009Sun, 13 Sep 2009 06:31:30 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001669281 Strategic communications for nonprofit organizations: seven steps to creating a successful plan / Sally J. Patterson, Janel M. Radtkehttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001657800Dewey Library - STACK HF5415.R239 2009Sun, 13 Sep 2009 06:31:30 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001657800 Experience-based communication / Jens Ornbo, Claus Sneppen, Peter F. Würtzhttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001658369Dewey Library - STACK HF5718.O76 2008Sun, 13 Sep 2009 06:31:30 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001658369 Brand new world: how paupers, pirates, and oligarchs are reshaping business / Max Lendermanhttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001670330Dewey Library - IMPLS HF5415.1255.L45 2009Sun, 6 Sep 2009 06:27:23 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001670330 All-out for victory!: magazine advertising and the World War II home front / John Bush Joneshttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001659997Hayden Library - STACK HF6105.U5 J66 2009Sun, 30 Aug 2009 06:35:24 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001659997 Fusion for profit: how marketing and finance can work together to create value / by Sharan Jagpal ; with the assistance of Shireen Jagpalhttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001657802Dewey Library - STACK HF5415.J333 2008Sun, 30 Aug 2009 06:35:24 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001657802 Creating and managing superior customer value / edited by Arch G. Woodside, Francesca Golfetto, Michael Gibberthttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001664109Dewey Library - STACK HF5410.A36 v.14Sun, 30 Aug 2009 06:35:24 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001664109 Free: the future of a radical price / Chris Andersonhttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001665585Dewey Library - IMPLS HF5415.A6197 2009Sun, 30 Aug 2009 06:35:24 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001665585 Information communication technologies and globalization of retailing applications / Rajagopalhttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001661010Dewey Library - STACK HF5429.I516 2009Sun, 30 Aug 2009 06:35:24 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001661010 Direct store delivery: concepts, applications and instruments / Andreas Otto, Franz Josef Schoppengerd, Ramin Shariatmadari, editorshttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001660003Dewey Library - STACK HF5415.7.D54 2009Sun, 30 Aug 2009 06:35:24 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001660003 Deception in the marketplace: the psychology of deceptive persuasion and consumer self-protection / David M. Boush, Marian Friestad, Peter Wrighthttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001661924Dewey Library - STACK HF5827.8.B68 2009Sun, 30 Aug 2009 06:35:24 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001661924 Innovations in distribution logistics / Luca Bertazzi, M. Grazia Speranza, Jo A.E.E. van Nunen (eds.)http://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001668034Dewey Library - STACK HF5415.6.I566 2009Sun, 30 Aug 2009 06:35:24 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001668034 The mobile marketing handbook: a step-by-step guide to creating dynamic mobile marketing campaigns / Kim Dushinski ; foreword by Laura Marriotthttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001548378Dewey Library - IMPLS HF5415.1265.D87 2009Sun, 30 Aug 2009 06:35:24 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001548378 Hisba, arts and crafts in Islam / Ahmad Ghabinhttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001656659Rotch Library - STACK HF5475.N33 G43 2009Sun, 30 Aug 2009 06:35:24 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001656659 Beyond green marketing: new approaches for a possible implementation of sustainability in marketing / Christiane Katharina Murrhttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001658838Dewey Library - STACK HF5413.M87 2008Sun, 30 Aug 2009 06:35:24 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001658838 Advertising 2.0: social media marketing in a Web 2.0 world / Tracy L. Tutenhttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001534861Dewey Library - STACK HF6146.I58.T88 2008Fri, 22 May 2009 11:18:51 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001534861 Your call is (not that) important to us: customer service and what it reveals about our world and our lives / Emily Yellinhttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001551752Dewey Library - IMPLS HF5415.5.Y47 2009Fri, 22 May 2009 11:18:51 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001551752 Spanning silos: the new CMO imperative / David A. Aakerhttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001534853Dewey Library - STACK HF5415.13.A22 2008Fri, 22 May 2009 11:18:51 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001534853 A country storekeeper in Pennsylvania: creating economic networks in early America, 1790 -1807 / Diane E. Wengerhttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001540292Dewey Library - STACK HF5429.5.S35.W46 2008Fri, 22 May 2009 11:18:51 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001540292 Presentation zen: simple ideas on presentation design and delivery / Garr Reynoldshttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001534840Dewey Library - STACK HF5718.22.R49 2008Fri, 22 May 2009 11:18:51 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001534840 Pricing perspectives: marketing and management implications of new theories and applications / edited by Sandra Rothenberger and Florian Siemshttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001539159Dewey Library - STACK HF5416.5.P736 2008Fri, 22 May 2009 11:18:51 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001539159 The king of Madison Avenue: David Ogilvy and the making of modern advertising / Kenneth Romanhttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001542827Dewey Library - STACK HF5810.O34.A3 2009Fri, 22 May 2009 11:18:51 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001542827 How to say it at work: power words, phrases, and communication secrets for getting ahead / Jack Griffinhttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001534841Dewey Library - STACK HF5718.G75 2008Fri, 22 May 2009 11:18:51 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001534841 The nature of marketing: marketing to the swarm as well as the herd / Chuck Brymerhttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001547438Dewey Library - IMPLS HF5415.127.B79 2009Fri, 22 May 2009 11:18:51 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001547438 Managing and measuring return on marketing investment / by Karen V. Beaman, Gregory R. Guy, and Donald E. Sextonhttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001535119Dewey Library - STACK HF5415.B39 2008Fri, 22 May 2009 11:18:51 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001535119 The science and art of branding / Giep Franzen and Sandra Moriartyhttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001535255Dewey Library - STACK HF5415.1255.F73 2009Fri, 22 May 2009 11:18:51 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001535255 The ownership quotient: putting the service profit chain to work for unbeatable competitive advantage / James L. Heskett, W. Earl Sasser, Joe Wheelerhttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001541342Dewey Library - STACK HF5827.95.H47 2008Fri, 22 May 2009 11:18:51 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001541342 eMarketing eXcellence: planning and optimizing your digital marketing / Cave Chaffey and P.R. Smithhttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001514767Dewey Library - STACK HF5415.1265.C43 2008Fri, 22 May 2009 11:18:51 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001514767 Customer relationship management: concepts and technologies / Francis Buttlehttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001534860Dewey Library - STACK HF5415.5.B88 2009Fri, 22 May 2009 11:18:51 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001534860 Cross-cultural marketing: theory, practice and relevance / Dawn Burtonhttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001542130Dewey Library - STACK HF5415.B7763 2009Fri, 22 May 2009 11:18:51 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001542130 Eco-standards, product labelling and green consumerism / Magnus Boström, Mikael Klintmanhttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001537285Dewey Library - STACK HF5413.B67 2008Fri, 22 May 2009 11:18:51 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001537285 Green biz: 50 green, profitable companies reveal their strategies and successes / introduction by Mindy Lubberhttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001537782Dewey Library - IMPLS HF5413.G725 2008Fri, 22 May 2009 11:18:51 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001537782 Purchasing and supply chain management . http://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001534846Dewey Library - STACK HF5437.M648 2009Fri, 22 May 2009 11:18:51 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001534846 Buy ology: truth and lies about why we buy / Martin Lindstromhttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001534854Dewey Library - IMPLS HF5415.12615.L56 2008Fri, 22 May 2009 11:18:51 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001534854 YouTube for business: online video marketing for any business / Michael Millerhttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001534864Dewey Library - STACK HF5415.1265.M556 2009Fri, 22 May 2009 11:18:51 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001534864 Making the number: how to use sales benchmarking to drive performance / Greg Alexander, Aaron Bartels and Mike Drapeauhttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001534859Dewey Library - STACK HF5438.4.A46 2008Fri, 22 May 2009 11:18:51 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001534859 The long tail: why the future of business is selling less of more / Chris Andersonhttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001514765Dewey Library - IMPLS HF5415.127.A54 2008Fri, 22 May 2009 11:18:51 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001514765 The Soviet dream world of retail trade and consumption in the 1930s / Amy E. Randallhttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001535257Dewey Library - STACK HF5429.6.S63.R36 2008Fri, 22 May 2009 11:18:51 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001535257 Retail supply chain management: quantitative models and empirical studies / Narendra Agrawal, Stephen A. Smith, editors ; foreword by Hau L. Leehttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001536763Dewey Library - STACK HF5429.R457 2009Fri, 22 May 2009 11:18:51 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001536763 Performance measurement of new product development teams: a case of the high-tech sector / Magdy G. Abdel-Kader and Erin Yu-Ching Linhttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001543536Dewey Library - STACK HF5415.153.A24 2009Fri, 22 May 2009 11:18:51 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001543536 How to say it: marketing with new media: a guide to promoting your small business using websites, E-zines, blogs, and podcasts / Lena Claxton and Alison Woohttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001534850Dewey Library - STACK HF5415.1265.C578 2008Fri, 22 May 2009 11:18:51 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001534850 Prove it before you promote it: how to take the guesswork out of marketing / Steve Cunohttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001541341Dewey Library - STACK HF5415.13.C855 2009Fri, 22 May 2009 11:18:51 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001541341 Failure to communicate: how conversations go wrong and what you can do to right them / Holly Weekshttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001534842Dewey Library - STACK HF5718.W4175 2008Fri, 22 May 2009 11:18:51 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001534842 Designing and managing the supply chain: concepts, strategies, and case studies / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levihttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001542106Dewey Library - RSERV HF5415.7.S425 2008Fri, 22 May 2009 11:18:51 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001542106 The silver market phenomenon: business opportunities in an era of demographic change / Florian Kohlbacher, Cornelius Herstatt, editorshttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001534369Dewey Library - STACK HF5415.332.O43.S55 2008Fri, 22 May 2009 11:18:51 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001534369 Marketing research for non-profit, community and creative organizations: how to improve your product, find customers and effectively promote your message / Bonita Kolbhttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001534839Dewey Library - STACK HF5415.2.K65 2008Fri, 22 May 2009 11:18:51 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001534839 Collaborating with customers to innovate: conceiving and marketing products in the networking age / Emanuela Prandelli, Mohanbir Sawhney and Gianmario Veronahttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001538075Dewey Library - STACK HF5415.153.P73 2008Fri, 22 May 2009 11:18:51 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001538075 Distribution channels: understanding and managing channels to market / Julian Denthttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001534863Dewey Library - STACK HF5415.129.D46 2008Fri, 22 May 2009 11:18:51 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001534863 The bare bones introduction to integrated marketing communication / Robyn Blakemanhttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001536744Dewey Library - IMPLS HF5415.123.B5568 2009Fri, 22 May 2009 11:18:51 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001536744 Strategies for the green economy: opportunities and challenges in the new world of business / Joel Makower ; with exclusive market research by Cara Pikehttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001534843Dewey Library - STACK HF5413.M35 2009Fri, 22 May 2009 11:18:51 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001534843 Software product management and pricing: key success factors for software organizations / Hans-Bernd Kittlaus, Peter N. Cloughhttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001544859Dewey Library - STACK HF5415.15.K58 2009Fri, 22 May 2009 11:18:51 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001544859 Longing and belonging: parents, children, and consumer culture / Allison J. Pughhttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001550706Dewey Library - STACK HF5415.33.U6.C23 2009Fri, 22 May 2009 11:18:51 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001550706 Handbook of marketing decision models / volume editor, Berend Wierengahttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001534855Dewey Library - STACK HF5415.135.H36 2008Fri, 22 May 2009 11:18:51 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001534855 Advertising / Iain MacRuryhttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001549835Dewey Library - STACK HF5823.M132 2009Fri, 22 May 2009 11:18:51 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001549835 The future and me: power of the youth market in Asia / Yuwa Hedrick-Wonghttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001514769Dewey Library - STACK HF5415.332.Y66.W66 2008Fri, 22 May 2009 11:18:51 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001514769 Data mining and market intelligence for optimal marketing returns / Susan Chiu, Domingo Tavellahttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001514774Dewey Library - STACK HF5415.2.C485 2008Fri, 22 May 2009 11:18:51 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001514774 Marketing strategy masterclass: the 100 questions you need to answer to create your own winning marketing strategy: including the new 'scorpio' model of market strategy / Paul Fifieldhttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001534851Dewey Library - STACK HF5415.F463 2008Fri, 22 May 2009 11:18:51 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001534851 The contrarian effect: why it pays (big) to take typical sales advice and do the opposite / Michael Port and Elizabeth Marshallhttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001534862Dewey Library - STACK HF5438.25.P673 2008Fri, 22 May 2009 11:18:51 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001534862 The new rules of marketing and PR: how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly / David Meerman Scotthttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001534856Dewey Library - STACK HF5415.1265.S387 2009Fri, 22 May 2009 11:18:51 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001534856 In search of the obvious: the antidote for today's marketing mess / Jack Trouthttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001534849Dewey Library - STACK HF5415.T729 2008Fri, 22 May 2009 11:18:51 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001534849 Search Engine Marketing, Inc.: driving search traffic to your company's web site / Mike Moran and Bill Hunthttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001534844Dewey Library - STACK HF5415.1265.M665 2009Fri, 22 May 2009 11:18:51 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001534844 The art of strategic listening: finding market intelligence through blogs and other social media / Robert Berkmanhttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001539295Dewey Library - IMPLS HF5415.2.B457 2008Fri, 22 May 2009 11:18:51 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001539295 Rural marketing: targeting the non-urban consumer / Sanal Kumar Velayudhanhttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001534857Dewey Library - STACK HF5415.12.I5.V45 2007Fri, 22 May 2009 11:18:51 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001534857 A History of advertising / Stéphane Pincas and Marc Loiseauhttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001514932Dewey Library - STACK HF5837.P46 2008Fri, 22 May 2009 11:18:51 EDThttp://library.mit.edu/F?func=direct&l_base=MIT01SFX&doc_number=001514932