More Market Research Available via GMID

Posted September 14th, 2006 by Katherine McNeill

The MIT community now has full access to Euromonitor’s Global Market Information Database (GMID), a comprehensive source of international market research and statistics on countries, consumers, and industries. GMID reports provide data and analysis for:

  • researching new consumer markets for products and services
  • analyzing the growth potential of specific industry sectors
  • benchmarking companies against their competitors

Our upgrade includes access to over 4,000 market research reports. GMID also provides consumer lifestyle statistics and market size data for over 300 consumer products across 71 countries, with particularly strong coverage of the retail sector.

Access GMID via Vera or its shortcut URL, http://libraries.mit.edu/get/euro.

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