Nearly ubiquitous, cell phones offer marketers a personalized platform to reach consumers. It is not surprising that mobile marketing is an area of growing research, data collection, and trend analysis.
In order to provide MIT users with cutting edge research reports in this rapidly-developing field, MIT Libraries recently upgraded their subscription to Jupiter Research, a leading market research firm in media and internet communications. Look for the reports and analyses on mobile marketing and media under the Marketing and Advertising tab on Jupiter’s web site at //libraries.mit.edu/get/jupiter.
