Archive for April, 2007

Reminder: Bill Mitchell speaks tonight!!!

Posted April 25th, 2007 by mit-admin
Professor William J. Mitchell and Imaginig MIT

Please join us as Professor William J. Mitchell presents his newest book. Imagining MIT is the image rich story of the decade long, billion-dollar building boom at MIT and how it produced major works of architecture by Charles Correa, Frank Gehry, Steven Holl, Fumihiko Maki, and Kevin Roche.

Professor Mitchell is the Alexander W. Dreyfoos Professor of Architecture and Media Arts and Sciences and directs the Smart Cities research group at MIT’s Media Lab.

Imagining MIT is published by The MIT Press, 2007.
This event is free and wheelchair accessible.

 

Market Research on Mobile Marketing

Posted April 20th, 2007 by Katherine McNeill

Nearly ubiquitous, cell phones offer marketers a personalized platform to reach consumers. It is not surprising that mobile marketing is an area of growing research, data collection, and trend analysis.

In order to provide MIT users with cutting edge research reports in this rapidly-developing field, MIT Libraries recently upgraded their subscription to Jupiter Research, a leading market research firm in media and internet communications. Look for the reports and analyses on mobile marketing and media under the Marketing and Advertising tab on Jupiter’s web site at http://libraries.mit.edu/get/jupiter.