Marketing

Direct Marketing

The following resources are located in the Dewey Library unless otherwise noted. See Barton for full bibliographic information for each title.

Direct Marketing Association’s Statistical Fact Book
Reference HF5410.F32
Trends and projections affecting direct marketing including advertising expenditures, purchasing habits, media usage, and other statistics.

The Handbook of International Direct and e-Marketing
Reference HF5415.126.H36
An international directory of advertising agencies, fulfillment houses, e-marketing consultants, and other suppliers to direct marketers. Also includes various statistics relevant to direct marketing in Europe and the United States.

This page was last updated on 11/01/07