Marketing

Demographics

The following resources are located in the Dewey Library unless otherwise noted. See Barton for full bibliographic information for each title.

American Demographics
Dewey Journal Collection; also available electronically via Vera

Demographics USA. County Edition
Reference HF5437.S1632
CD-ROM edition at Reserve Desk - CDROM HF5437.S1632
Provide details on demographics, employment, and spending potential for various products in the U.S. by geographic area.

Demographics USA. ZIP Edition
Reference HF5415.3.D463
CD-ROM edition at Reserve Desk - CDROM HF5415.3.D463
Provide details on demographics, employment, and spending potential for various products in the U.S. by geographic area.

Demographic Yearbook (United Nations)
Reference HA1.D383
A collection of international population and vital statistics.

Editor & Publisher. Market Guide
Reference HF5905.E23
Demographic profiles of American and Canadian cities with daily newspaper circulation. Includes state- and metropolitan area-level statistics on housing income, and retail sales.

Rand McNally Commercial Atlas & Marketing Guide
Reference G1019.R22
Latest edition in Reference Atlas Case, earlier in Basement

This page was last updated on 11/01/07