Marketing

Consumer Behavior

The following resources are located in the Dewey Library unless otherwise noted. Databases are available off-campus with MIT certificates. See Barton for full bibliographic information for each title.

Euromonitor Publications
Each Euromonitor title is a compilation of statistics on consumer spending on various categories of products around the world.

• Consumer Asia - Reference HC411.C67
• Consumer China - Reference HC430.C6.C65
• Consumer Eastern Europe - Reference HC244.Z9.C615
• Consumer Europe - Reference HD7022.C68
• Consumer International - Reference HC79.C6.C666
• Consumer Latin America - Reference HC130.C6.C67
• Consumer Middle East - Reference HC415.15.Z9.C616
• World Consumer Spending - Reference HC79.C6.W67

eStat (database, available off-campus)
Useful for researching the browsing and buying behavior of Internet users.

Global Market Information Database (available off-campus)
Country data, consumer lifestyles, market sizes, forecasts, brands and companies, information sources, major market profiles, and market analysis.

IMI Consumer Behaviours & Life Patterns Yearbook (in Chinese language)
Reference HF5415.33.C6.I45
Compilation of statistics on Chinese consumers. Written in Chinese.

Lifestyle Market Analyst
Reference HF5415.33.U6.L54
Includes market profiles of Designated Market Areas (DMAs) in the U.S., and profiles of the lifestyles and spending preferences of consumers in each DMA.

Mediamark Research Reports (1998)
Reference HF5415.3.M43

New Strategist Publications
Each New Strategist title is a compendia of consumer-related statistics culled from the US Bureau of the Census Current Population Survey and other sources.

• American Generations: Who They Are and How They Live
  Reference HC110.C6.M545
• American Incomes: Demographics of Who Has Money
  Reference HC110.I5.R87
• The American Marketplace: Demographics and Spending Patterns
  Reference HA203.A635
• Best Customers: Demographics of Consumer Demand
  Reference HC79.C6.B47
• Household Spending: Who Spends How Much on What
  Reference HC110.C6.A666

Survey of Buying Power
Reference HF5437.S163
This special issue of Sales & Marketing Management magazine ranks 922 U.S. Core Based Statistical Areas (CBSAs) by population size, spending power, and retail sales in various product categories.

This page was last updated on 11/01/07