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Sloan School of Management

 

Maggie Bartley
Dewey Library
mbart@mit.edu

 




MIT

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Marketing

Brands

The following resources are located in the Dewey Library unless otherwise noted. See Barton for full bibliographic information for each title.

Brands and Their Companies
Reference T223.V4.A25
Links thousands of brands to the companies that produce and distribute them.

Companies and Their Brands
Reference T223.V4.A253
A directory of companies and the brands they produce.

Encyclopedia of Consumer Brands
Reference HF5415.3.E527
Details the origins, marketing strategy, and advertising of 600 of the most popular brands in America since 1950. Includes examples of print advertisements and brand logos.

International Brands and Their Companies
Reference T223.V4.I5

 


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