Marketing

Advertising

The following resources are located in the Dewey Library unless otherwise noted. See Barton for full bibliographic information for each title.

Ad $ Summary
Reference HF5801.A191
Lists media expenditures in 10 media categories for companies and brands.

The Advertising Age Encyclopedia of Advertising
Reference HF5803.A38
Includes black and white photographs depicting examples of 20th century print advertisements.

Advertising Ratios and Budgets
Reference HF5801.A2446
Lists historical and projected ad budgets of individual companies and industries.

Advertising Red Books: Advertisers
Reference HF5805.S783
Identifies advertising expeditures and ad agencies of companies with large ad budgets.

Advertising Red Books: Agencies
Reference HF5805.S785
Profiles of advertising agencies including annual billings with breakdown by media and accounts.

This page was last updated on 11/01/07