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Introduction

Industry Overviews

Competitive Environment

Market Analysis

Sample Business Plans




Maggie Bartley
Dewey Library for Management and Social Sciences
mbart@mit.edu


MIT
MIT libraries MIT Libraries
Subject Guides   

Market Research - DIY Resources

Market Analysis

To determine the market for your new venture and to assess its potential to succeed, you will need information about your potential customer base, its size and needs. Below are sources for researching consumer, business-to-business (B-to-B), and institutional markets.

Off-the-Shelf Market Research | B-to-B Markets | Institutional Markets | Consumer Demographics

Off-the-Shelf Market Research

eMarketer Research and trend analysis on Internet, e-business, online marketing, media and emerging technologies.
Frost & Sullivan (requires MIT Certificates even on campus)

Strategic market and technical reports, covering aerospace, consumer products, energy, environment, health care, electronics, IT.
Gartner Group Research (requires MIT Certificates even on campus) Research reports and market analysis on information technologies.
Global Market Information Database (requires MIT Certificates even on campus)

 Data on consumer lifestyles, market sizes, major market profiles, and forecasts for 207 countries.
IBISWorld Industry Reports Data and analyses on market characteristics, market size, and trends for a range of U.S. industries and markets.

InfoTech Trends

Data and forecasts for markets for information technologies.
JupiterResearch

Research and forecasts on internet and communications technologies.
Snap Shots North America Market overviews of 600+ U.S. & Canadian industries.
Sports Business Research Network Reports and data on sporting goods markets.
Windhover Archive Analyses and reports on biotechnology, pharmaceuticals, medical devices & health care.

World Pharmaceutical Markets

Data and reports on pharmaceutical and health care markets in 50+ countries.

B-to-B Markets

Some companies are competitors but others will be customers and collaborators. To locate them you can use the same company directories listed under Competitors - Directories on the Competitive Environment page.

Business & Industry Database
Articles from industry publications.

How to search this source for B-to-B information: Type terms for your product into the Words and Phrases box and then highlight Business to Business in the Concept menu.

Institutional Markets

FedBizOpps formerly Commerce Business Daily (free web site)
 Requests for products and services the US government would like to purchase as well as listings of recently awarded contracts.
National Association of State Procurement Officials (free web site)

Information about how US states obtain products and services.

Consumer Demographics

Demographics USA
Dewey Library Reference | CDROM HF5437.S1632

Compares demographic information across the US. Shows retail sales in major product categories.
Global Market Information Database (requires MIT Certificates even on campus)

 Data on population and demographics for 200+ countries.
Lifestyle Market Analyst
Dewey Library Reference | HF5415.33.U6.L54		 Offers matrices of information about consumer groups based on lifestyle choices and demographic variables.
Community Sourcebook America
Dewey Library Reference | CDROM HA203.S67		 Detailed US demographic information by zip code and county. Includes spending potential indices.

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