 |
Directors
of the News Office
| John
J. Rowlands |
1925-1955 |
| Francis
E. Wylie |
1955-1970 |
| Robert
M. Byers |
1970-1985 |
| Kenneth
D. Campbell |
1986-2003 |
| Arthur
Jones |
2003-2005 |
| Pamela Dumas Serfes |
Interim Director, 2005-2007; Director, 2007- |
The
Massachusetts Institute of Technology News Office is the principal
source of public information about MIT for local, national, and
international news media. The information provided ranges from details
on current stories to requests from the general public for research
papers and information on a wide variety of topics.
On
20 February 1925 the MIT News Service was created to provide "dignified
publicity" about the opportunities available at the Massachusetts
Institute of Technology. John J. Rowlands directed the office, which
utilized press cutting services and was responsible for writing
and distributing news releases. In 1953 the News Service began issuing
a Calendar of Events. Rowlands retired in 1955 and the
News Service became the Public Relations Office (PRO), with the
stated goal of interpreting MIT activities to the public. That same
year the PRO began producing the Observer, a four-page
monthly publication for parents of students who resided in the United
States and Canada. The Observer kept parents abreast of
technical, athletic, and social events on campus.
In
1956 the office collaborated with other departments to record music
and produce films. That same year the office assumed responsibility
for the educational television programming of the Lowell Institute
Cooperative Broadcast Council. The circulation of the Calendar
of Events grew and the Observer was distributed to
all members of the faculty. In 1957 the Family Guide to MIT
and Tech Talk, an employee newsletter, were first produced.
The PRO produced a film called A Bell for MIT and a television
series called The Science Reporter for the local public
television station, WGBH. In 1958 the office first published Reports
on Research, a monthly newsletter of popular technical and
scientific reports. In 1962 a newsletter called Bulletin for
Research was produced at the request of the Industrial Liaison
Program. In 1965 the Observer was discontinued.
In
1967 the PRO came under the direction of the vice president for
academic administration, and the Calendar of Events was
reorganized and renamed the Institute Calendar. In 1968
the PRO established a 35 mm slide library to maintain images of
all aspects of life at MIT. That same year the television program
The Science Reporter, was terminated. In 1969 the PRO began
publishing the Institute Report, which provided information
about academic affairs to the community. Also in 1969 the office
issued the newsletter Impact on an experimental basis to
provide information about social service activities at MIT, and
made a film titled MIT: Progressions. Both the Institute
Report and Impact were discontinued in the early 1970s.
In
February 1971 MIT's information activities were reorganized. The
newly created Institute Information Services (IIS) was responsible
for three units: the MIT News Office (formerly the Public Relations
Office), the Publications Office, and Campus Information Services.
That same year the Institute Calendar was absorbed by Tech
Talk, and by 1972 Tech Talk had developed into a community-wide
paper of general interest. In 1973 the MIT Observer was
revived as a 24- to 36-page digest of news articles about MIT.
The
role of the News Office in 1973 was to gather news about the Institute
and its people and present it in an interesting, engaging format.
The office served three principal audiences: the on-campus audience,
alumni, and the general public, each of which had different information
needs. It sought to provide the 15,000 people--students, faculty,
staff, and employees--who lived or worked at MIT with regular access
to news about events at the Institute. For alumni, alumnae, and
others with a continuing interest in MIT, it provided less detailed
information on a periodic basis. It also sought to provide the general
news media and, through them, the public, with current information
of importance about the Institute.
In
1975 the IIS (to which the New Office reported) reported to the
Office of the President and Chancellor. In 1979 the publication
MIT 79 was sent to parents in place of the MIT Observer.
By 1980 the News Office reported to the Office of the Vice President
in the Office of the President. By 1982 Report on Research
was incorporated into the MIT Report and placed under the
administration of the Industrial Liaison Program.
In
1985 the News Office reported to Campus Information Services, which
was in turn responsible to the Office of the Vice President in the
Office of the President and Secretary of the Corporation. In 1988
the office reported to Public Relations Services under the vice
president, equal opportunities officer, and secretary of the Corporation.
In 1990 the office issued an 18-page compact guide, MIT Educational
Outreach Guide, which was maintained as a database in the office
to provide an infrastructure for current and future public relation
initiatives. A new monthly came out of the office in December 1991
called MIT Research Digest. The objective of the digest
was to interest science reporters in undertaking in-depth articles.
In 1992 responsibility for the Outreach Guide and database
was transferred to the Council on Primary and Secondary Education.
That same year Public Relations Services began reporting to the
vice president and secretary of the Corporation.
At
present (as of 1999) the News Office produces Tech Talk,
the MIT Research Digest, and MIT in the News,
a compilation of the year's best news clips directed at the MIT
community. The office reports to Public Relations Services, which
reports to the Office of the Vice President and Secretary of the
Corporation.
Prepared
by the Institute Archives, MIT Libraries
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